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Major advantages the Cell™ system offers over traditional aquaculture include:
- Environmentally Responsible
The Cell™ process uses no chemicals (other than added salts), antibiotics, antimicrobials, or growth promotants, in its fish feeds or production process. The system maximises water re-use through recycling and there are no unpleasant odours. Fish waste is continually removed from the system and disposed of as liquid or solid fertiliser.
- ‘Low Risk’ Modular Design
 A total Cell™ system is made up of completely separate, localised Cell™ units. Each Cell™ unit is effectively its own individual stand alone re-circulating unit, comprising of three tanks and a specialised filtration and water recycling system. The required number of Cell™ units is simply matched to meet the required market demand. As market demand increases, the Cell™ system can be easily expanded by introducing additional Cell™ units.
If by chance a disease or system failure occurred in a particular Cell™ unit, it is quarantined to that Cell™ unit only, without any further effect on the rest of the production system, which minimises the possibility of a complete system failure - a problem which has devastated many traditional aquaculture producers because of large consequent stock losses.
- Process Control
During the development of the Cell™ system, a very strong emphasis was placed on risk management. Along with its modular design, there was a parallel development of a tailored back-up system.
A monitoring system immediately alerts operators to any matters requiring attention in the production process. The system also has stand-by power generators which will automatically commence operation in the event of a local power failure.
- Controllable 'Bio-secure' Operating Environment
The Cell™ system operates within a fully enclosed, 'Bio-secure', insulated and temperature controlled environment. The environment and strict operating protocols minimise the introduction of contaminants to the Cell™ system.
The controllable environment also enables the Cell™ producer to maintain low stress growing conditions, regardless of the external climate. Low stress levels result in low mortalities leading to increased productivity.
- Quality Fingerlings (Juvenile Fish) From Company Owned Hatcheries
.jpg) Vertical integration of the “Hatch to Dispatch” process incorporates a consistent and reliable supply of quality fingerlings (juvenile fish) to the Cell™ network. The hatchery process incorporates disease screening at the broodstock, larvae and fingerling stages, and advanced hatchery techniques ensure constant supply of high quality fingerlings.
Current and future research programs are designed to further develop hatchery technology and optimise transport conditions, ensuring constant advancement of fingerling supply to the Cell™ network. Cell™ currently operates a world class hatchery in Townsville, Queensland, Australia and is planning to develop a large-scale 'multi-species' hatchery in Malaysia.
- Advanced Water Management
The Cell™ unit's advanced filtration and water sterilisation systems ensures clean pollutant-free water which is high in oxygen. This reduces stress levels and facilitates rapid growth.
The controlled conditions and high water quality of the Cell™ system produce a true premium product.
- Design Features
 The main components of the Cell™ system are manufactured by Cell Aquaculture and have been designed to be efficiently transported. The Cell™ system can be easily and quickly assembled at its desired destination.
The modular design and portability of the Cell™ system allows it to be set up on the desired market's doorstep with suitable production capacity to meet local demand.
- Consistent Reliable Year Round Production
The high degree of control and low risk production factors enable Cell™ operators to offer produce of consistent volume, size and price. The consistent high quality production from Cell™ systems will enable operators to seek internationally recognised quality standard accreditation.
 Ultimate Freshness
Produce can be harvested from the Cell™ system on a continuous basis which results in ultimate freshness as there are no long storage or transport delays.
Given that the system can be established on the market's doorstep, supply of 'Live' produce at a premium price is also possible.
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